Redesigning parts of a website for the museum:

The Louvre.

 

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Problem

Analytics show that many users are looking for information about prominent works of art but leave before finding what they want.

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Understanding users

To better understand what museum visitors look out for and need in a website.

- Did they plan their visits to the museum website?
- How did they do it?
- How do they explore and navigate through the website?

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Findings

- Visitors want simple and clear directions to visit.
- They want the website in their language to understand better.
- They want engaging and insightful commentary to understand, learn and appreciate the work.
- They want to enjoy and immerse themselves in the exhibitions

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Understanding current website

 -Navigation was unclear and cluttered
- A lot of information on the homepage

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Ideation

 - Visitor-centric
- Essential, relevant and useful content
- Highlighted important information, the museum’s

opening hours in a dedicated space
- Visually prominent design
- Visitors to select their choice of language

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Sketches